Ordering Scandinavian footwear online goes wrong for a predictable reason: people convert from their US size, order, and discover that EU sizing is a range rather than a value. The size on the box tells you roughly how long the shoe is. It tells you nothing about the last it was built on, which is what actually determines whether it fits.

This guide covers how to measure properly, how each brand we track actually runs, and when to size up.

Measure Your Foot, Don’t Convert Your Size

The single change that eliminates most returns: stop converting and start measuring.

  1. Put a sheet of paper on a hard floor against a wall.
  2. Stand on it with your heel touching the wall and your weight on that foot — your foot lengthens under load, and measuring while seated is the most common mistake.
  3. Mark the tip of your longest toe. That is not always the big toe.
  4. Measure heel to mark in centimetres. Do both feet — most people have a measurable difference, and you fit the larger one.
  5. Add roughly 0.5 cm of wearing room.
  6. Match that number against the brand’s own centimetre chart.

Do this late in the day. Feet swell measurably between morning and evening, and a shoe fitted at 10am is a different shoe at 8pm.

Rough Conversion Table

Use this to get in the right neighbourhood, then confirm against the brand’s centimetre chart.

Foot length (cm)EUUKUS (women’s)
22.5352.55
23.0363.56
23.53746.5
24.037–384.57
24.53857.5
25.03968
25.5406.58.5
26.040–4179
26.5417.59.5
27.042810

Treat the EU column as approximate. A brand’s own chart always beats a generic conversion.

How Each Brand Actually Runs

BrandRunsHalf sizesWidthAdvice
ATP AtelierTrue to EUYes, most stylesStandard–generousOrder your measured size
FlatteredTrue to length, narrow in widthMostly noNarrowSize up half if wide
VagabondTrue to EUSome stylesStandard, wide fits availableOrder measured size; check wide options
RoccamoreTrue to EULimitedStandardOrder your measured size
AeydeTrue to EULimitedStandardOrder your measured size
Anonymous CopenhagenRuns smallNoNarrowSize up
Sania d’MinaTrue to lengthLimitedWide as standardOrder your measured size

The practical summary: ATP Atelier, Vagabond, Roccamore and Aeyde are safe blind orders at your measured size. Flattered needs a width judgement. Anonymous Copenhagen needs a size up.

When to Size Up — and When Not To

Sizing up is a length change. It does not make a shoe meaningfully wider at the point your foot is widest; it moves the widest part of the shoe forward of the widest part of your foot, and adds heel slip. It is a workaround, not a fix.

Size up when: the brand runs small (Anonymous Copenhagen), the brand offers no half size and you fall between (take the larger), or you are mildly wide in a round-toe style and there is no wider option.

Don’t size up when: the real problem is width and a wider last exists — buy that instead. The wide-fit edit covers which brands actually accommodate width.

Managing a Shoe That’s Slightly Too Big

Half a size too long is fixable and worth fixing rather than returning:

  • Heel grips solve slippage at the back, which is the main symptom.
  • A thin forefoot pad takes up volume at the front without the bulk of a full insole.
  • Avoid full insoles in heels. A heel has no spare volume, and a full insole pushes your foot forward and up the pitch — making things worse, not better.

A shoe that is too small, by contrast, is not fixable. A cobbler can gain roughly half a size of width in unlined full-grain leather, and essentially nothing in suede or synthetics. Length can’t be added at all.

Before You Order

  • Measure both feet, late in the day, standing.
  • Use the brand’s own centimetre chart, not a generic conversion.
  • Check the return policy for international orders — several Nordic brands ship from Sweden or Denmark, and return postage on a rejected pair can be meaningful.
  • If you’re between two brands, order the one that runs true first. It tells you your real EU number, which makes every subsequent order easier.

Once you know your size, the block heel edit is where most people start, and the heel height guide covers matching height to how you’ll actually wear them.